I have researched theatrical posters in order to gain knowledge on what a poster should and should not represent, as we have to make a poster or a trailer for our film.
One poster which i think fails at conveying the films true market potential is the theatrical film poster for the David Fincher film Fight Club. The way that the poster focuses on the useage of soap in the film is really inapropriate, it almost mocks the film. The slogan is also very poor.
A really good example of a theatrical poster is this poster of The Shawshank Redemption, it is very simple and holds a great tagline of
"Fear can hold you prisonor, but hope can set you free,"
This tagline is brilliant for this movie and on the same
wavelength as the films theme. Unlike the Fight Club poster which featured soap. although soap making is a major factor of the film it isnt really in the same theme.
All posters were taken from http://www.impawards.com
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