Poster Analysis by Shelley Brookes

This is a poster for the movie ‘Frozen’. It has a dull setting im plying cold horrible weather. Which creates a frozen atmosphere an a negative effect on the audience. The writing also gives a cold impression as it is written in white which implys ice. Also, the title is in the biggest writing as it is the most important part, the reviews are slightly smaller because they’re less important and finally the writing at the bottom, for example the producer, is small as it isn’t that important to the audience.
The way it shows the person trying to stop himself from falling by holding on to the ski lift to stop him from falling. This will cause the audience to have a sense of fear, implying this film is a horror. Also it is emphasised by the way the sky behind them is the only light part to make this more clear.
A persuasive feature here is the quotes from the newspapers because it gives the reader an ideao n what the films about and is likely to make them want to see it.

Diary Extract by Shelley Brookes

On 3rd February we re-filmed the shots at Hayleys house of Lucy and Lucy’s mum. This was because the scenes we filmed here previously had been deleted.
We did a long shot from the door of the bathroom watching Lily brush her teeth, a long shot of her from the corner of the room and a medium close up of the side of her head. We then did a long shot, a medium close up and an close up of Lucy brushin her hair to get ready for college.
Next we did a long shot of Lucy grabbing a jumper out of her wardrobe which will then cut to a close up shot of her putting it on at the top of the stairs followed by a tilt down long shot of Lucy running down the stairs.
Finally we did a long shot of Lucy running in to the kitchen and pinching some toast off her mum whilst her mum is trying to say something. We also did a side on mid length shot of this.
Al these shots are put in the film to show that Lucy is in a rush to get ready. These will all be on for a shot length of time to emphasise Lucy rushing.

Diary Extract by Shelley Brookes

On Tuesday 19th January we did the corridor scenes again with the correct jumper. This was a long shot of Lucy coming down the corridor open an a door to look in to the room then walking off. We also got a long shot from round the corner of her arriving at the door looking inside then turning towards the camera and the camera panning to follow her down the next corridor. Then finally just a shot of Lucy just walking down the corridor after shes looked in through the door (this is not on camera).
We then did a scene from another corridor of Emily-Jane and Lucy walking towards the camera talking about the subjects Lucy has chosen. We then went to a shot around the corner of both of them walking up to a door for Lucy to enter the room and Emily-Jane walks back down the corridor they’ve just walked down.
Next we went in to the refectary for the scene where Lucy buys her and Emily-Jane a hot chocolate and they discuss speaking to a teacher about the bullies they had confrontation with earlier in the film. A problem we had with this scene is that the refectory is an open place therefore people are free to come and go anytime so there was a lot of noise and interuptions and we had to keep re-filming.
This was the last scene of the day and it overall went well. We now need to do the scenes in the classroom with the teacher again and then the car scene and the scene with the bullies. We plane to do this on Monday 25th or Tuesday 26th of January.

Diary Extract by Shelley Brookes

On Thursday 14th january we decided to film the corridor scenes although it took us half an hour to decide this and to get the actresses dressed and ready. We set up at the end of the corridor and did qa long shot of Lucy walking down the corridor holding her timetable. When she got to the end of the orridor she peaked her head round a classrom door and when she realises there’s noone inside she carries on through the corridors. We got several shots of this. We took a close up from behind her as she was looking in the door and one from around the corner of the corridor so we could just see her open the door then walk towards us. And finally a long shot of her walking away from the door and down the corridor.
We then took the camera to outside the classroom that we film in to see Lucy entering her first class. We did a long shot of Emily-Jane and Lucy walking down the corridor towards the room. They then begin a conversation about what classes Lucy is studying. A continuous shot is then used from round the corner of them arriving at the classroom door. The camera then jumps to inside the classroom to a close upside shot of Lucy entering and then to a long shot of the rest of the class and Lucy joining them. This is the last shot we did.
Although, when we put all the footage on to the computer we realised we would need to film it all again as Lucy was wearing a different jumper and therefore there would be issues with continuity. We plan to film this agin as soon as possible.

Analysis of Edge of Darkness Poster by Shelley Brookes

This advertisement highlights the title of the film by making it the only font that is red. This could imply blood or danger. ‘Mel Gibson’ is nearly as big as the title as if he is as important, although it isn’t in red. The tag line is in a lot smaller font even though this is important for the audience to know what it is about. The date ‘January 29’ is also highlighted by the size of font. This is precise because it’s important the audience know this and is used an alternative to coming soon.
The picture on the poster is Mel Gibson highlighting that he’s the main character; this is a way of persuading the audience to go and see it. Another aspect of the poster is that he’s in the centre of a black emphasizing the film name which is ‘Edge of Darkness’. But is hard to see whether he is black and white or whether he’s just under a spotlight. Also, he has badge under his coat to the left which is in colour and in view so the audience notice this and the gun his hand would also make people think he is part of the police.
Within the writing at the bottom there is the producer which is BBC films, Warner Brother’s studios, person in charge of screenplay and who it was directed by. There is also a website below this so that the audience can look and find out more information about the film before going to see it. This hints that it will be an action movie but due to the dark colours it could also be a horror.

Poster Research By Lucy Davies

Initially, when I looked at the film poster my attention was drawn to the fist with the dagger, stressing the importance of the sharpness of the blade held by the male. This gave me the immediate impression that the film was based on some sort of violence. Using this technique could capture a specific audience’s attention by highlighting the fact that violence could be included in the film. Cleverly, the image of the triangle outlined with orange (which connects to the title ‘Clockwork Orange’) gives the implication of a sharp knife, expanding the emphasis on the blade. Also, using a white background makes the image in the middle become the prime focus of the poster. Furthermore, the male actor is emphasised by his sinister expression and eccentric make-up which could leave the audience questioning why this image was used. The image of the white woman below also leaves a bit of mystery to why it may have been included. This is another clever technique used to capture the audience’s attention by leaving them in suspense.
Including the image, the audience is given a lot of information with the tagline. Having placed the tagline above the main focus of the poster, instinct draws the eyes to the top of the page to read it. It is simple and straight to the point, giving the audience a little insight to what the film is about.
The title is clearly shown in bold, capital letters to stand out with the book writers name above also in bold letters. This could interest any fans of the book to watch the film if they enjoyed reading the novel. In some cases, this is an advantage for the film as the book was a success, which immediately ensures that a target audience will be attracted by this poster. The producers were also included at the bottom of the poster, however, they were not emphasised as much as the author of ‘Clockwork Orange’. The rating is also shown indicating that only a specific audience is eligible to watch the film and it could suggest that the violence in the film could be pretty brutal.

Poster Research by Matthew Helliwell

I have researched theatrical posters in order to gain knowledge on what a poster should and should not represent, as we have to make a poster or a trailer for our film.
One poster which i think fails at conveying the films true market potential is the theatrical film poster for the David Fincher film Fight Club. The way that the poster focuses on the useage of soap in the film is really inapropriate, it almost mocks the film. The slogan is also very poor.











A really good example of a theatrical poster is this poster of The Shawshank Redemption, it is very simple and holds a great tagline of
"Fear can hold you prisonor, but hope can set you free,"
This tagline is brilliant for this movie and on the same

wavelength as the films theme. Unlike the Fight Club poster which featured soap. although soap making is a major factor of the film it isnt really in the same theme.




All posters were taken from http://www.impawards.com