Analysis of Edge of Darkness Poster by Shelley Brookes

This advertisement highlights the title of the film by making it the only font that is red. This could imply blood or danger. ‘Mel Gibson’ is nearly as big as the title as if he is as important, although it isn’t in red. The tag line is in a lot smaller font even though this is important for the audience to know what it is about. The date ‘January 29’ is also highlighted by the size of font. This is precise because it’s important the audience know this and is used an alternative to coming soon.
The picture on the poster is Mel Gibson highlighting that he’s the main character; this is a way of persuading the audience to go and see it. Another aspect of the poster is that he’s in the centre of a black emphasizing the film name which is ‘Edge of Darkness’. But is hard to see whether he is black and white or whether he’s just under a spotlight. Also, he has badge under his coat to the left which is in colour and in view so the audience notice this and the gun his hand would also make people think he is part of the police.
Within the writing at the bottom there is the producer which is BBC films, Warner Brother’s studios, person in charge of screenplay and who it was directed by. There is also a website below this so that the audience can look and find out more information about the film before going to see it. This hints that it will be an action movie but due to the dark colours it could also be a horror.