Poster Analysis By Lucy Davies

Initially, when I looked at the film poster my attention was drawn to the fist with the dagger, stressing the importance of the sharpness of the blade held by the male. This gave me the immediate impression that the film was based on some sort of violence. Using this technique could capture a specific audience’s attention by highlighting the fact that violence could be included in the film. Cleverly, the image of the triangle outlined with orange (which connects to the title ‘Clockwork Orange’) gives the implication of a sharp knife, expanding the emphasis on the blade. Also, using a white background makes the image in the middle become the prime focus of the poster. Furthermore, the male actor is emphasised by his sinister expression and eccentric make-up which could leave the audience questioning why this image was used. The image of the white woman below also leaves a bit of mystery to why it may have been included. This is another clever technique used to capture the audience’s attention by leaving them in suspense.
Including the image, the audience is given a lot of information with the tagline. Having placed the tagline above the main focus of the poster, instinct draws the eyes to the top of the page to read it. It is simple and straight to the point, giving the audience a little insight to what the film is about.
The title is clearly shown in bold, capital letters to stand out with the book writers name above also in bold letters. This could interest any fans of the book to watch the film if they enjoyed reading the novel. In some cases, this is an advantage for the film as the book was a success, which immediately ensures that a target audience will be attracted by this poster. The producers were also included at the bottom of the poster, however, they were not emphasised as much as the author of ‘Clockwork Orange’. The rating is also shown indicating that only a specific audience is eligible to watch the film and it could suggest that the violence in the film could be pretty brutal.

This is a poster of the film, One Flew Over The Cuckoo's Nest. My attention was immediatley drawn to the only object in colour, being the red pad lock. This gave me the implication that Jack Nicholson could be locked up as the image of him and his name above the title inform the audience that he is the main character of the film. Moreover, the high fencing with barbed wire in the background suggest that the film could be based in a prison of some sort. This could interest a specific audience knowing that Jack Nicholson is in the film or that it is based in a mental institution (Judging from the title, the audience may get the impression that it is set in a mental hospital rather than a prison.)
The cartoon like writing used for the title and ‘Jack Nicholsons’ name could imply that there is some element of childness in the film. This could link to the fact that the film is based in a mental institution. Also, the expression given by Jack Nicholson shows that he may be a mental patient.
At the bottom are listings of the producers etc, however, they aren’t exposed as much as the title and Jack Nicholsons name.