Poster Design By Lucy Davies

To create this poster for our film 'The Lost Hart', I used Adobe photoshop, enabling me to use effects and images of my choice. To begin with, as a group we chose images that we thought were suitable for all of us to use in the poster. I thought it was vital that both main characters were used in the poster, so that the audience have a better idea of who to expect in the film. This is why I used a large image of Lily's face and a figure of Laura-Jane, including their names at the bottom of the poster enabling the audience to recognise who they are. If this was a Hollywood film poster, specific A-listed actors could influence people to go watch the film, which is why their faces are used. I wanted Emily-Jayne to be in the background, distorted, so that the audience were under the impression that she could be a ghost. Influenced by the film poster I analysed, I decided to slightly blur her face like the young girl was in the Uninvited poster as it created some sort of mystery.

I also included a tagline 'chasing her ghost...' to leave the audience in suspense, and by copy and pasting it, it gives the implication that someone has repeatedly written it down in frustration.

The background I used highlights the main parts of the poster making the audience focus on specific aspects. The title is the biggest piece of text on the poster so the audience won't get confused between the tagline and the title. I also wanted to smudge all the text used on the poster to create a ghostly effect that I have used throughout the design on the poster.

Furthermore, putting the rating of the film on the poster was a vital piece of information that needed to be added so that the audience knew what age it was suitable for.