Tuesday, 23 February 2010

Analysis of a film poster By Lucy Davies

This is a film poster of 'The Uninvited' I chose to anaylise this poster as we based our 5 minute film on this specifically. The eerie effect created by the woman looking through the window leaves the audience in suspence as the figure doesn't show a face. Furhtermore, the woman looking through the window implies that she isn't welcome, hence the title 'The Uninvited'. This also links with the tag line 'fear moves in', suggesting that the uninvited guest maybe the 'fear' that enters whatever is behind the window. The main title is the largest piece of text on the poster. This makes it stand out from the other texts, also making it obvious what the title is for the audience. Even though the title is the prime focus, 'from the producers of The Ring and Disturbia' is centered in the poster, which is a good advertising skill to make the audience want to go see the film. This is because there is no 'star actors' or reviews to persuade the audience and by showing pervious successful films, this could imply that this film is just as good because the same producers were used. Other relevant information is based at the bottom of the poster in white, but this isn't exposed as much as the title, tagline, producers or the release month (January). Moreover, the font used creates a ghostly effect, which continues with the eeriness throughout the whole poster.
No colour is used at all in this poster, however, this is cleverly done to produce a cold atmosphere. The trees in the background show seclusion, which also links in with the old worn out window suggesting that this could be a cabin etc isolated in a forest so no one can escape the 'fear'.

No comments:

Post a Comment